Waltham, MA & Orlando, Unica Marketing Innovation Summit, CA – May 18, 2010 – Unica Corporation (Nasdaq: UNCA), the recognized leader in marketing software solutions, today announced an alliance with Mobile Messenger, a leading provider of end-to-end mobile solutions. The alliance enables clients to tap the joint Unica/Mobile Messenger platform to create a variety of integrated mobile campaigns ranging from simple text alerts to more complex interactive programs as part of their cross-channel marketing strategies.

Data from CTIA-The Wireless Association shows that 1.5 trillion SMS messages were sent in 2009 - up from just over one trillion in 2008, amounting to nearly five million messages per day by the end of the year. Not surprisingly, marketers are following consumers into the mobile channel; according to Unica’s recent global survey, "The State of Marketing 2010," more than one third of marketers already have incorporated some aspect of mobile into their marketing strategies. Through their alliance, Unica and Mobile Messenger aim to increase that statistic by introducing Unica’s clients to the powerful marketing potential of the mobile channel.

Mobile Messenger will extend its proven, robust technology capabilities including short code provisioning, mobile aggregation, and carrier relations to Unica’s clients, who then gain access to seamless program planning, execution, and measurement from within Unica’s existing applications. The joint solution complements Unica’s existing mobile capabilities for deliverability and preview rendering of mobile email with Unica eMessage and Unica Pivotal Veracity, tracking of mobile web sites and applications with Unica NetInsight, and serving of personalized offers via mobile web sites and applications with Unica Interact.

"Every day, more marketers are waking up to the unparalleled potential of the mobile channel. Already paired with a marketing management specialist, Unica's clients are in a prime position to take advantage of the burgeoning medium," said Michael Iaccarino, president and CEO, Mobile Messenger. "The company has a well-earned reputation for marketing innovation and we’re excited to partner with them and provide a mobile channel extension to their platform capabilities."

"This relationship allows us to further extend our platform and mobile capabilities into the delivery of mobile messages, providing our clients with flexible new ways to engage customers on-the-go using applications with which they are already familiar," said Jay Henderson, director of product marketing, Unica. "Mobile Messenger's advanced technology, trusted carrier relationships, and mobile marketing expertise will enhance our solutions, and we’re excited about this alliance."

About Mobile Messenger
Mobile Messenger is a leading global provider of technology and services for mobile content management and distribution. At the forefront of the Premium SMS market, Mobile Messenger currently operates successful, revenue-generating operations across the USA, Australia, UK, New Zealand and Canada. Mobile Messenger is a fast-moving, young, and dynamic company. Industry knowledge, multi-market footprint and expertise from around the globe combined with complete service, from inception through to implementation, offers the most successful mobile entertainment campaign possible. From its creation in 1999 with one employee, Mobile Messenger’s ground-breaking business model has allowed the company to remain at the top of this exciting industry. For more information, please visit www.mobilemessenger.com.

About Unica
Unica Corporation (NASDAQ: UNCA) is the recognized leader in marketing software solutions. Unica’s advanced set of enterprise marketing management and on-demand marketing solutions empowers organizations and individuals to turn their passion for marketing into valuable customer relationships and more profitable, timely, and measurable business outcomes. These solutions integrate and streamline all aspects of online and offline marketing. Unica’s unique interactive marketing approach incorporates customer analytics and web analytics, centralized decisioning, cross-channel execution, and integrated marketing operations. More than 1,500 organizations worldwide depend on Unica for their marketing management solutions.

Unica is headquartered in Waltham, Massachusetts with offices around the globe. For more information, visit www.unica.com.

Note to Editors: Copyright 2010 Unica Corporation. Unica, the Unica logo, and NetInsight are registered trademarks of Unica Corporation. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.

Forward-looking Statements
The information provided in this press release above contains forward-looking statements that relate to future events and future financial performance of Unica. These forward-looking statements are based upon Unica's historical performance and its current plans, estimates and expectations and are not a representation that such plans, estimates, or expectations will be achieved. These forward-looking statements represent Unica's expectations as of the date of this press announcement. Subsequent events may cause these expectations to change; and Unica disclaims any obligation to update or revise the forward-looking statements in the future. Matters subject to forward-looking statements involve known and unknown risks and uncertainties, including those factors listed in the Company's Annual Report on Form 10-K for the fiscal year ended September 30, 2009 under "Risk Factors", which factors could cause Unica's performance or achievements to be materially different from those expressed or implied by the forward-looking statements.